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Trust and Reputation

Rating systems perform a vital function towards managing trust in distributed, virtual communities where formal mechanisms for ensuring trust are difficult to implement. A rating system is the intermediary that allows ratings of objects to propagate from one user to another. In the commercial world, a number of rating systems have been built, most of which assign a single reputation to each user and therefore ignore the personalised nature of reputation – an individual’s reputation, as opposed to being a fixed attribute, actually varies depending on the tastes, preferences, opinions and biases of others in the social network.

The Social Platform implements reputation as a first-class entity, whereby the personalised nature of reputation can be used in social interaction.

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